This initiative offers insights into local consumer patterns, placing them within the context of broader global trends that are reshaping markets worldwide. 

Our analysis is designed to enhance your understanding of Maltese consumers, providing a glimpse into their preferences and behaviours to better equip local businesses with the knowledge to tailor their strategies effectively. By aligning with both local nuances and global consumer dynamics, businesses can begin to position themselves advantageously in today’s competitive landscape. 

The Malta Consumer Trends 2024 study employs a sophisticated dual-method approach, leveraging both Computer-Assisted Telephone Interviewing (CATI) and Computer-Assisted Web Interviewing (CAWI) to engage a stratified sample of 403 respondents. This methodology ensures a view of purchasing behaviours across 19 distinct market categories, highlighting the contrast between significant, one-off purchases and regular buying habits. Whilst going through the report, readers should keep in mind that more research is needed to draw out the full benefits from the methodological approach, with the observations being more heavily based on certain markets than others.

In an era where technology, service quality, and sustainability are becoming key determinants of consumer loyalty, our report identifies crucial global trends impacting consumer preferences and assesses their relevance to the local Maltese context. These include the integration of Artificial Intelligence (AI) in marketing strategies, an escalating demand for immersive and personalized consumer experiences, and a growing consciousness around health and environmental sustainability.

Dive into our findings to discover how these trends are influencing Maltese consumers and how local businesses can adapt to stay ahead in a rapidly changing market.